1. PRODUCT
You must find a product
or service you
absolutely love:
• Something you
would buy forever,
regardless of
whether or not
you are a distributor.
• Something you can recommend to others without reservation.
If you have to try to feel this way about the product, let it go. It will not
work for you long term. Less important (but still vital) is that the product
or service is consumable, which means that the customer is required to
regularly buy more.
2. YOUR UPLINE
These are the people above you in your line of sponsorship. They will be
partnering with you, training you and supporting you. You will be spending
countless hours with them. They will be in your home, and you in theirs.
You may be earning them a lot of money. You must at least like them.
Preferably you will love, honor and respect them.
Look for people who are dedicated, loyal, focused, positive, committed,
generous and successful. Hook your wagon onto a rising Network
Marketing star and you will increase your probability of success immensely.
And most importantly, once you choose your sponsor and upline, listen
to them. Follow their lead. Get trained by them. Be coachable. They can
only be successful if you are successful.
3. THE COMPANY
You must be proud of and trust the company: your “mothership” and its
leaders. They are your partners in product development, legal and financial
issues, human resources, customer service, product development, order fulfillment,
data processing, international expansion, public relations, ethics
and culture. They are crucial to your long-term success.
Imagine working hard for two or three years to build a solid Network
Marketing group, then having the company go out of business or embarrass
you and your group so badly that everyone wants to quit.
Choose your mothership wisely.
AVOID choosing a Network Marketing company that:
1. Has distributors who promise quick income with very little effort.
2. Has distributors who promise to sell and recruit for you.
3. Is a brand-new, ground-floor revolutionary company — unless you
absolutely love the products, people and company and are willing to
take the risk.
4. Has a compensation plan that encourages you to “buy in,” “buy
slots,” or order what seems like a “garage load” of product.
5. Says you do not have to sell (recommend or share) product.
6. Has frequent product backorders. Backorders do happen, but if they
are anything more than a rarity, look out.
7. Is late with commission checks.
8. Has training, policies or promotions that consistently violate your
personal values. You will not be able to sell this opportunity with
any personal conviction or power.
9. Sells photocopied sales literature at full-color prices.
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