Most of us
grew up with
a traditional
direct selling
paradigm.
In direct sales, if
you’re offered a
product and the opportunity
to earn money by selling that product, the amount of money you
make will be based on the amount of product that you personally sell.
In the traditional direct selling paradigm, if you had a goal of selling $1
million worth of product a month, you might hire 100 full-time, professional
salespeople to work for you, giving them each a territory and a quota
of $10,000 in sales per month. If they couldn’t meet that quota, of course,
you would fire them and find other salespeople who could.
While Network Marketing is a form of direct selling, there are some very
important distinctions. As a Network Marketer, you would use a very different
paradigm to achieve the same $1 million in sales.
Instead of full-time, professional salespeople with terrifying quotas,
Network Marketing is based on satisfied customers; most of whom do not
like to sell but are happy to tell others about the products they, themselves,
use. These customers are not full-time or part-time employees. They are
some-time, independent volunteers with no quotas and no protected territories.
They “work” when they feel like it.
Network Marketing is not necessarily about personally selling a lot of
product, although some distributors do. It is about using, recommending
and selling the product, and finding a lot of others to do the same.
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